Branding

Are you building a new brand or looking to reach new audiences, either way we have you covered. We can facilitate workshops to help determine your core brand values and then assist with brand visualization through graphical design and messaging. The key to brand success is consistent communications both within your organization and externally. Even if you have an established brand in one geography, the brand building process needs to be revisited when entering a new geographic market or industry sector. We work with many US clients looking to enter EMEA for the first time and likewise UK, EU and APAC manufacturers wishing to extend their coverage. We can manage paid digital campaigns targeting any geography and facilitate PR to help establish awareness through local IT channel press and industry analysts.

Never Assume

Unless you have conducted a recent brand audit within a target market never make assumptions about your brand awareness and brand equity based on success elsewhere.

• Brand awareness is just a measure of recall, brand recognition as a viable solution provider is the next bigger goal.
• Brand engagement is one of the most important marketing goals for any business. It allows companies to constantly interact with customers, increasing brand loyalty.

Balancing Objective & Subjective Thinking

• 01 Be led by Research not just your own preferences Brand development is massively important and it is easy to be led by your own preferences. Creating a brand identity that suits only your own tastes can be a big mistake. Whilst design should be influenced by your values, industry experience and opinions, you must keep in mind your target audience. Their tastes could be the total opposite to yours, so a purely subjective approach will not suffice. We work with you to consider many factors during the branding process, including, but not limited to, creative trends research, competitor analysis and the science of branding in the context of hacking human behavior. We do not condone gambling, but we are happy to run a sweepstake on the next Pantone colour of the year.
• 02 Do Not neglect internal marketing Companies who follow a structured brand building process often dilute the impact of their work by overlooking the importance of internal communications. We help our clients internalise their brand to increase employee engagement with company goals and objectives which helps to foster brand advocacy. Consistency is a vital part of branding, therefore every stakeholder needs to understand and communicate the same core values.
• 03 B2B Vs. B2C the difference is important Corporate brands are configured around strategic visions, core values, and long-term strategies. They need to function on multiple levels across multiple stakeholders such as channel partners, distributor networks, investors and end customers. Only by understanding a business and how a company operates can you build a successful corporate brand. If you are a B2B corporation looking to build a successful brand and strategy, choose a marketing partner that understands the difference between B2B and B2C and has built their company and model around servicing IT sector B2B clients.