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ConsultationIn today’s highly competitive UK market, IT resellers face challenges when it comes to expanding their client base and acquiring new end-user clients. The traditional approach of relying solely on cold calling and emailing has become increasingly difficult due to the overwhelming amount of marketing messages consumers receive and their resistance to unsolicited outreach. In […]
The Power of Paid Campaigns on LinkedIn for IT Channel Development in the EMEA Market While organic strategies on LinkedIn remain essential for IT channel growth, recent industry data suggests that paid campaigns can boost brand visibility by up to 60%. This is a more cost-effective approach compared to traditional methods like hiring a direct […]
Now, there is no such thing as Google v’s LinkedIn; they’re both great platforms with entirely different objectives. If you are reading this and trying to see the best platform, you need to step back and understand your end goal. Google – Growing your business today LinkedIn – Securing your business a future Google finds […]
Google Analytics has been an essential tool for marketers and website owners to track and measure their online performance. With the introduction of Google Analytics 4, or GA4, marketers now have access to a new suite of features and capabilities that can help them gain even deeper insights into their website visitors and better understand […]
Earlier this year Gartner published the results of their annual CMO survey which captures the state of marketing budget and strategy in 2022. This survey indicates that budgets have recovered yet still lag pre-pandemic levels. The technology sector reported the largest increase in budget year over year, jumping from 5.0% of total revenue in 2021 to 10.1% […]
LinkedIn has become the largest professional social media network on earth with over 810 million monthly active users and upwards of 57 million companies on board1, making it especially appealing to B2B advertisers. Having launched its advertising platform in 2005, it has grown in a remarkably short time to rival paid search advertising on Google. […]
If we had £1 for every time, we have heard this: ‘Yeah, we’ve tried LinkedIn but it doesn’t work.’ We would be a VERY rich! LinkedIn for #b2bmarketing is hands down the go-to platform. Yes, it is expensive, but there is a reason for that. In fact, there are many reasons: 1 – The targeting […]
For many small to medium companies the mainstay of execution for building a sales pipeline has, for many years, been an internal (or maybe outsourced) cold calling sales team, supported by email and organic (non-paid) social platform marketing campaigns. For many, the simple premise of getting the right message to the right audience at the […]
At Plexus we can deliver all of your IT channel marketing needs, but unlike many agencies we have an in depth knowledge of IT channel go-to-market strategy, so we can help you with everything from business development, partner selection and on-boarding through to sector specific campaigns. In our last IT channel article, we looked at […]
Artificial Intelligence is certainly not a newcomer to Contact Centre operations but it is the power and flexibility of cloud computing that is really delivering advances in both Customer Experience (CX) improvements and a reduction in the cost per contact for service providers. Here we will take a look at ways in which AI is […]
