July 14, 2023
The Power of Paid Campaigns on LinkedIn for IT Channel Development in the EMEA Market
While organic strategies on LinkedIn remain essential for IT channel growth, recent industry data suggests that paid campaigns can boost brand visibility by up to 60%. This is a more cost-effective approach compared to traditional methods like hiring a direct team for channel development or bearing the high costs associated with distributors.
LinkedIn: A Game-Changer for Manufacturers in the EMEA Market
LinkedIn, with its advanced targeting and advertising features, has emerged as a formidable platform for manufacturers targeting the EMEA market. It not only allows showcasing of products but also facilitates connections with the right partners, resellers, and end users.
Key Benefits of LinkedIn Paid Campaigns:
- Precise Targeting Capabilities – LinkedIn’s paid advertising solutions are a boon for manufacturers. With the ability to filter by demographics such as location, industry, and job titles, brands can ensure their message reaches the right audience. In fact, 70% of marketers in the EMEA region found their ROI improved using LinkedIn’s targeted approach.
- Increased Brand Visibility – Sponsored content and InMail campaigns on LinkedIn have shown to increase brand visibility by 40%. Consistent appearances in users’ feeds enhance brand recall, making it a preferred choice for many manufacturers.
- Enhanced Lead Generation – LinkedIn’s lead generation forms have proven to be a goldmine. Manufacturers have reported a 50% increase in quality leads through these forms. However, it’s crucial to avoid common pitfalls, as highlighted in this blog post.
- Retargeting Opportunities – 80% of marketers believe retargeting is the key to online advertising success. With LinkedIn’s retargeting capabilities, brands can re-engage with interested individuals, increasing the chances of conversions.
- Detailed Analytics and Optimisation – LinkedIn’s analytics tools provide a comprehensive view of campaign performance. Brands have reported a 30% increase in campaign efficiency after optimising based on these insights.
In Summary
Paid campaigns on LinkedIn are reshaping the IT channel landscape in the EMEA market. With benefits ranging from precise targeting to enhanced lead generation, brands can now compete effectively in a region dominated by industry giants. The traditional route to market remains potent, but with technological advancements, there’s a paradigm shift.
This new approach not only brings brands to the market but also generates end-user demand. Dive deeper into this innovative method and discover how it’s revolutionising IT Partner Channel building in today’s competitive world. Learn more about it here.
Campaign Statistics
£1,000
607,467
7,026
18 months
5,367
2,110
250
118
4,456
507
313
121
Campaign Statistics
£1,500
787,915
17,343
24 months
8,101
1,956
441
377
13,276
646
448
191